The Power of Personalization: The Biggest Marketing Trend for 2025
In a world bursting with choices, what makes one product or service stand out? On a recent trip to the M&M's store in London, I found the answer hidden in a simple yet powerful idea: personalization. From turning chocolates into heartfelt messages to tailoring services that feel made just for you, personalization is set to redefine marketing in 2025. Curious how this trend is transforming industries like tech, sustainability, public affairs, and luxury? Dive in to discover why making it personal is the key to winning hearts—and business…
Two Common Funnel Fumbles (and How to Avoid Them)
Are your marketing efforts stuck at the top of the funnel? Many marketing managers unintentionally misalign content or overinvest in awareness-stage efforts, missing opportunities to convert and retain customers. Discover how to create a balanced funnel strategy that guides prospects seamlessly through every stage of the buyer's journey.